Rab - outdoor clothing & equipment
The Down Project
For this project, Rab asked me to create a unique and eye-catching image - an image that would stand out from the norm to highlight their excellence in design and long-standing affinity with down filled clothing.
I created a range of macro images for them to choose from. The final image (often seen alongside garment images) went on to play a key role in a successful advertising campaign that featured in national magazines and shop windows as well as on t-shirts, labels and online.